SamAgent Privacy Policy
Last updated 16 October 2026
SamAgent is a shared WhatsApp inbox and assistant for business teams. It is made by Ultragames Entertainment Private Limited, trading as Samsonice ("we"). This policy covers the SamAgent apps for Android and iPhone and the web app at hub.samcaller.com.
SamAgent is used by businesses. The business that signs up decides which staff get a login and which WhatsApp numbers are connected. For the messages and calls of that business's customers, the business is in charge of the data and we process it on its behalf.
What we collect
- Staff accounts. Name, login, a scrambled (hashed) password, role, store, working hours and languages, as set by the business owner.
- Customer conversations. WhatsApp messages, photos, documents and voice notes exchanged with the business's customers on the numbers the business connects, with the customer's name and WhatsApp number.
- Calls. If the business switches calls on: call times, outcome, and the recording and transcript of the call. If the business uses voice recognition, a short voice sample from staff who choose to record one.
- Business content. Facts, brochures, price lists, lists of contacts and notes that the business adds.
- Device data. A push notification token, the app version and the type of phone, so we can deliver alerts to the right device.
- Server logs. IP address, time and page requested, used only to keep the service secure and fix problems.
The app uses the microphone only when you answer or place a call or record a voice note or voice sample, and the camera or photo library only when you choose a photo to send.
Why we use it
- To show the business's conversations to its team, assign chats and send replies.
- To send alerts to staff about new and waiting chats.
- To produce summaries, scores, suggested replies and automatic answers that the business switches on.
- To keep the service secure, and to fix problems.
We do not sell data, do not show ads, and do not use conversation content for advertising.
Who receives it
- Meta's WhatsApp Business Platform, which carries the messages and calls between the business and its customers.
- Specialist third-party AI processing providers, for summaries, transcripts, suggested replies and automatic answers, under terms that do not allow them to train on the data.
- Cloud hosting, database and file storage providers that run our servers.
- A push notification provider, to deliver alerts to staff phones.
- A telephony provider, when the business uses phone calls.
How long we keep it
Conversations, calls and business content are kept for as long as the business keeps its SamAgent account, unless the business deletes them sooner. When a business account is closed, its data is deleted from our servers within 30 days. Server logs are kept for a short time for security.
Your choices
- Staff: ask your business owner to remove your login, or ask us (below). You can switch notifications off in your phone's settings.
- Customers of a business: contact the business directly, or write to us and we will pass your request to them.
- Businesses: see Delete my data to close your account and remove everything.
Security
Data travels over encrypted connections. Access tokens for connected WhatsApp numbers are stored encrypted. Each business sees only its own data.
Children
SamAgent is a tool for businesses and is not meant for anyone under 18.
Contact
Questions or requests: support@ultragames247.com